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10 Tips to Get into the Brains of Your Site Visitor

Video Summary

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating better, more optimized content for conversion, and an overall better user experience; is gaining a deeper understanding your site visitor and the reader of your content. In this session we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants and behaviors in order to create better content and a better website experience.


Co-founder of FigPii: first ever all-in-one enterprise grade growth-hacking tool. My responsibilities at this point in the company's inception range from marketing activities, storyboarding and planning tool details and specifics, implementation oversight, and customer onboarding.

- Co-founder of Invesp, Queen of CRO. Invesp is a pioneer CRO consulting firm that specializes in conversion rate optimizaton. Currently I am the brains behind the Client Solutions department. I plan, oversees, and am involved with clients at a high level.

- Completion of over 300 conversion optimization projects with over 65% average increase in CR.

- Manages team to develop high impact recommendations requiring lowest level of effort from client.

- Oversees marketing initiatives for projects including persona development, market analysis, zipcode analysis, competitive analysis, qualitative data collection and analytics assessments.

Specialties: sales and marketing, persona development, content creation, conversion rate optimization, analytics assessment, optimization prioritization

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