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12 Principles for Really Great Content

Video Summary

There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more. In this session you’ll learn: - How to identify and “highjack" trending topics - Why challenging the status quo will make your content more “shareable" - How to create highly engaging content that appeals to multiple audiences - Setting up a process for envisioning what content your audience actually wants


Experienced Head Of Marketing with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, Sales, Adobe Creative Suite, and Event Management. Strong marketing professional with a Master of Digital Media focused in Digital Communication and Media/Multimedia from Ryerson University.

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