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15 Hacks to Drive Performance

Video Summary

Native advertising fuses your promotions with editorial content published on other sites, help you get the words out and leads in. But the number of 360 tech solutions to choose from is huge, including spy tools, distribution networks, ad servers, optimization tools and more. This session drills down into three must-have tools in the stack including Taboola, Outbrain and Sharaholic, showcasing how to can put the power of these tools to work in powerful ways.


Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.

He’s also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.

Chad has been creating profitable online campaigns for over 16 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Over the last ten years has delivered over 100,000 leads and 24,000 marketing qualified leads. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

Since early 2002, Chad has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.

Chad is available for speaking, training, agency partnerships and consulting on web topics to include inbound marketing, native advertising, SEO, SEM, content marketing, content promotion, affiliate marketing, PPC, conversion testing, social media marketing and many, many others.

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