Growth marketers today are almost exclusively focused on pre-sales content marketing – we know TOFU > BOFU > MOFU like the back of our collective hand and are building playbooks for the reverse funnel and account-based marketing. But what we often overlook are the tools and content that are necessary to turn every touchpoint in a point of sale.
With business buyer preferences shifting heavily towards self-service buying, you need a unified approach that speeds sales cycles through self-service e-commerce sites and digitally-empowered direct and channel partner sales teams that deliver the best possible combination of product, pricing, and promotions on every sale.
Maria Pergolino , Apttus
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