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Balancing the Art and Science of Comedy Marketing

Video Summary

The tricky thing about comedy and using humor in marketing is that it is both art and science. But, those two aren't as far apart as they sound. This session looks at both the common tropes (science) that show up over and over in great comedy marketing while examining the creative exploration (art) you and your team need to put these comedic patterns to work for your brand. Attend this session and we promise you will understand -- How to use a handful of comedy tropes that provide common frameworks -- How to develop a funny idea from an initial thought -- How to work with other to critique and improve idea -- How to ensure the idea is funny while aligning with and supporting your brand


I speak to audiences about creative inspiration. I help teams collaborate by arguing, productively. I help people speak, present, debate, and market with empathy. I've spoken to audiences as large as 3500, conducted dozens of learning labs, and coached/written for executives, entrepreneurs, and a Member of Congress. I started as a sportswriter. 20 years and 100 jobs (large and small) later, I've become a cross between a behavioral psychologist and a messaging doctor.

You can hire me to speak, to conduct a workshop, to emcee or facilitate an event, or work with me one-on-one as your speaking/messaging coach.


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