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Behind the Scenes: Making Humor Work

Video Summary

Creating, developing, and producing humorous content is challenging, even if it’s your full-time job. But getting buy-in and securing budgets is much more challenging, especially in the red(tape) zone. Learn from this panel of polished pros on how they make humor work for businesses, TV networks, brands, and their own careers— securing budgets, producing great work, dealing with brand hardliners, forging buy-in, and staying focused on connecting deeply with fans. Best of all, get a behind-the-scenes view of each panelist who will be performing Stand Up at Comedy Marketing Club later in the evening.


Byron White is the founder of ideaLaunch, the hub for lots of businesses he's founded over the years. WriterAccess is by far the most successful of them all, making the INC. 5000 list for five years in a row.

Byron is also the Chair and founder of Content Marketing Conference, author of four books on the content marketing topic, and speaker /keynote at numerous conference including CMC, SES, PubCon, Affiliate Summit, Aff-Con, Conversion Conference and more.

He also hosts several webinars and Podcasts, and his success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications.

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