Beyond cars: Daimler's digital revolution

Video Summary

For automotive OEMs it is not enough anymore to just manufacture the best cars. In order to meet today’s customer expectations it takes the provision of innovative mobility services – intelligent and easy-to-use. Learn from Sabine Scheunert how Daimler makes use of the digital transformation to create unforgettable customer experiences.


In today’s climate of disruption, radical technical advances, and shifting human behaviours, together with my teams and colleagues, I am driving the digitalisation of Mercedes-Benz Cars to ensure that we remain a successful and meaningful mobility provider for generations to come. Our company purpose is to develop services, products and experiences that truly move the world. To achieve this vision, my core task is enabling the organisation’s digital transformation, the development and delivery of cutting edge innovations, and establishing a modernized, future-proof and secure IT landscape - including the ongoing maintenance and successful operation of the major digital and IT systems and infrastructure for the Mercedes-Benz Marketing and Sales systems. Furthermore, one of our focus areas is to accelerate the roll-out of our digital products and services by implementing new working models facilitating co-creation and collaboration.
All those efforts put people in the centre – we predict customer needs and enable our teams to deliver services and products that offer our customers the luxury of time and comfort.


I believe the most important mark of a leader is the team they bring together. With an amazing team, I lead in a spirit of mutual trust. This means providing a clear vision and path to success, establishing an environment that encourages autonomy, and encouraging a cultural mindset of learning, collaboration, and co-creation.

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