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Beyond the Reach of Keyword Targeting

Video Summary

The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.


I am a Paid Media Expert who has been working in digital marketing since early 2005 with a focus on PPC who helps clients increase their revenues through Digital.

With years experience in paid media, in 2016 started my own paid media consultancy. I am working with in-house brands and digital marketing agencies supporting their teams with all things related to paid media. From strategy and training, to hands-on support and management, I can come into your business and help develop a full paid media strategy that will impact your end results.

Over the years I have built up experience as a keynote and conference speaker on the subject of Paid Media and have spoken at leading events across the world including SearchLove, PubCon, adWorld Experience, Webbdagarna, Ungagged, The Inbounder, SMX, SES, BrightonSEO, RIMC and SearchCongres to name a few.

@turingfest - Edinburgh, Scotland - 1st & 2nd August
@LearnInbound - Dublin, Ireland - 13th & 14th September
@brightonseo - Brighton, England - 27th & 28th September
@eventzdigital - Southampton, England - 18th & 19th October

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