Binary partnerships: Effective relationships that enhance fan engagement
The leaders in the recent surge of fantasy football popularity, huge advertising pushes, and a much talked about merger which doesn’t look like it will ever happen - DraftKings are no strangers to being talked about. Here to tell their story, fan engagement and reveal their latest partnership please welcome co-founder & CEO Jason Robins.
Jason is Chief Executive Officer of DraftKings, the innovative sports-tech entertainment platform that is changing the way consumers around the world engage with and consume sports. Robins co-founded DraftKings in 2012 and oversees all of the company’s strategy and operations, while also driving funding and partnerships. Robins has quickly built a reputation for expanding DraftKings’ reach across numerous platforms through wide-ranging, forward-thinking partnerships. Under his leadership, DraftKings became the first DFS company to sign a league partnership, with Major League Baseball (MLB) in 2013. Since then, the company has signed three additional league-wide partnerships, including the National Hockey League (NHL) and NASCAR. DraftKings is also the exclusive partner of 12 National Football League (NFL) teams, seven National Basketball League (NBA) teams, 27 MLB teams and seven NHL teams. Robins attended Duke University, where he received his degree in Economics and Computer Science. He resides with his wife and sons in the Boston area.