Top 5 Keynote Talks for SaaS Start-ups and Scale-ups

*January 2019 Edition*

Looking to start a SaaS business or thinking about scaling your existing one?

There is so much to learn about building a SaaS start-up from product market fit to learning to scale. It doesn’t matter whether you are B2C or B2B there are going to be a number of things you need to learn to get the SaaS business model right.

Done it before… well you got a head start then but you probably haven’t achieved what some of these guys and girls have achieved in their SaaS businesses.

Below is our current top 5 list of must watch keynote talks from SaaS Founders and executives that are leading the SaaS revolution!

Let us know which SaaS talk is your favourite!

You can also ask us to hunt down your favourite SaaS conference to add to the 99starts platform! Simply make the recommendation here.

Talk 1 – What does it take to go global as a B2B SaaS start-up?

global saas company

 

A panel of global businesses talk about scaling, the issues and troubles that a company will typically experience and how you can prepare yourself for failure before it happens.

For most industries, the local or national market is relatively small. It doesn’t come as a surprise, therefore, that a lot of businesses explore the idea of going global much earlier than in any other country. But this endeavor doesn’t prove to be easy. Technology may be offering a number of business solutions that make globalization possible, but operations-wise, there is a lot left to explore.

Featured at B2B Rocks Conference.

Speakers:

  • Mac Wang – Head of ANZ @ Stripe (Moderator)
  • Dai Williams – SVP  Global Partnerships @ SiteMinder
  • Krish Subramanian – Founder and CEO @ ChargeBee
  • Amanda Cornish – Head of Product Payments @ Xero
  • Remi Roques – Managing Director @ Ayuda Media System

Learning Objectives

After watching this video, you should be able to:

  • Know whether it’s time for a business to go global
  • Know what regions and countries to target next
  • Understand the most common challenges that come with globalization

One of Our favourite quotes from the talk:

“If you build a company culture that promotes diversity and inclusion from day one, then when you go into new markets and you see new cultures, new ideas, new people, your people are already geared up to be able to deal with some of those challenges and to accept and actually embrace some of the differences.”

Watch this talk or read the 7 minute summary!

 

Talk 2 – Marketing a SaaS Business for Explosive Growth

explosive growth marketing saas

Not all industries are created equal. Some have low barriers of entry, some are very niche, and some are just starting up. They’re different. They don’t all follow the same rules. These executives talk about the unique challenges and opportunities in growing a SaaS company. You’ll learn: Why growth is different for SaaS businesses, what tactics should be in your SaaS marketing playbook and which metrics SaaS marketers really care about in B2B & B2C.

Featured at Growth Marketing Conference

Speakers:

The panelists head the growth and marketing teams in their respective organizations, allowing them to give relevant insights on how to market a SaaS company towards explosive growth. The panel members are:

  • Ali Tajsekandar – CEO and Founder @ Wishpond
  • Juney Ham – Entrepreneur in residence @ Atomic |  CMO @ Hired
  • Jessica Meher – VP for Marketing @ InVision

The talk is moderated by Conrad Wadowski – CEO and Founder @ OPS.TV

Learning Objectives

After watching this video, you should be able to:

  • Find out how SaaS businesses that have been in the market for some time grow their businesses
  • Find out what tools other SaaS businesses use
  • Have an idea on the structure that other SaaS organizations have
  • See how other SaaS businesses hire the right people for growth
  • Understand other strategies that other SaaS businesses have that contribute to their growth

One of our favourite quotes from the talk:

“What we focus on is creating things that are remarkable and going to get talked about and going to be loved by our user base. And that strategy so far has worked for us, focusing on keeping your users happy using the product, making them fans and champions.”

Watch this talk or read the 7 minute summary!

 

Talk 3 – How to Reuse Recycle and Repurpose Your Content for SaaS Businesses

content marketing saas

When it comes to content, it should always be quality over quantity. This is why it is sometimes better to repurpose old content instead of creating new ones frequently.

In repurposing content, you have to think about a few relevant factors:

  • Users complaining about too much content that they don’t have time to go through everything
  • In-house marketers struggling to create new content because the industry they’re part of is boring
  • Agencies who have no budget, no real ROI, and no way to measure results
  • CEOs who do not want their stories to be featured in any content about their own brands

Sounds familiar? Although these factors make the process more challenging, Ashley uses Bufffer as the perfect example on how you can reach your goals while going through these hurdles.

Featured at SearchLove Conference

Speakers:

Ashley Ward – Digital Marketing Strategist, Keynote Speaker, Author and Evangelist @ SEMrush

Learning Objectives

After watching the video, you should be able to:

  • Understand how the Buffer experiment can be applied to your own setup
  • Know what rules to follow in repurposing content
  • Know what the difference is between recycling and republishing content
  • Measure your own results to see which actions are working
  • Use the right tools in measuring the different KPIs

One of our favourite quotes from the talk:

“When it comes to content, we want to create less content and promote what we already have. It’s quality versus quantity. Sure, we can pump out tons of content. But if none of it is quality, it doesn’t really mean anything for our users or for our brands.”

Watch this talk or read the 7 minute summary!

 

Talk 4 – The Ultimate B2B Growth Marketing Stack for a SaaS Company

growth marketing stack saas

You’re short on time. We all are. So when it comes to turning leads into conversions at scale, you need a few shortcuts – a strong, reliable stack that does much of the work for you. And Dan McGaw has one so good he also didn’t want to share it but he is in this talk. Discover how Dan’s analytics-first stack drove record-breaking growth numbers for Frame, Real Thread, Pair, Effin Amazing, and more.

Featured at Growth Marketing Conference

Speaker:

 Dan McGaw is the CEO of Effin Amazing, an analytics and growth consultancy firm that helps companies get their analytics in order, and assists in marketing, automation, operations and then conversion rate optimization. His field of expertise has exposed him to different tools and he shares his growth stack to help others build their own. He has been a digital marketer since 1998 and spent most of his life on analytics.

Learning Objectives:

  • How to choose the right tools
  • The five tools that are highly recommended
  • Growth in the martech space

One of our favourite quotes from the talk:

“Now, what you want to understand is that when you go on the market and look for tools, you choose tools based upon their ability to be integrated with other things. If you go shopping for a tool and it is on its own silo and it cannot be integrated very easily, don’t choose the tool.”

Watch this talk or read the 7 minute summary!

 

Talk 5 – Founder’s Feedbacks for B2B SaaS Start-ups

Founders feedback saas

Listen to a panel of Founders share their ideas and experience to help B2B start-ups and growing businesses.

Featured at B2B Rocks Conference

Note: This talk is perfect for those that are thinking about starting a SaaS business but haven’t started yet or are still in ideation stage.

Speakers:

Ben Brophy, CEO and co-founder of Upwire, plays the role of moderator as the panel discusses B2B startups from the point of view of founders. The members of the panel are:

  • Alan Crabbe, Co-Founder of Birchal
  • Danielle Lewis, CEO and Co-Founder of Scrunch
  • Monica Wulff, Co-Founder and Director of Startup Muster
  • Jessica Ruhfus, CEO and Founder of Collabosaurus

Learning Objectives

After watching the video, you should be able to:

  • See the different reasons founders had that prompted them to start their companies
  • Know the pros and cons of being a solo founder versus a co-founder
  • Understand the intricacies that come with raising capital for a startup business
  • Learn from the startup journey that other founders have gone through or are going through

One of our favourite quotes from the talk:

“I have seen a lot of startups and a lot of failure is that you’ve gone in and smacked your head against the wall going, ‘Actually we know better than the market, this is going to work. This is going to work.’ When it doesn’t.”

Watch this talk or read the 7 minute summary!