Top 5 SEO Conference Keynote Talks

January 2019 Update

If you’re looking to grow your organic reach, there is no better way to start than thinking about your SEO strategy. Since the whole internet revolves around a simple search from Google, where the user has the intent to find something, understanding the Google algorithm and having an SEO strategy in place to help rank in the top 3 can be a good way to increase your SEO organic traffic.

It doesn’t matter how big or small your business is, when it comes to SEO everyone has to play by the same rules and thus you are all on the same playing field. With this in mind it can actually be fairly easy in some cases to rank for long tail niche keywords that your competitors might not think about. There are lots of SEO tools to help determine what keywords to rank for.

If you want to rank on Google or any of the other search engines such as BING or Yahoo, follow the steps in these Top 5 SEO talks to get a better understanding of what’s required to improve your SEO rankings.

Let us know which SEO talk is your favourite.

You can also ask us to hunt down your favourite SEO conference to add to the 99starts platform! Simply make the recommendation here.


Talk 1 – The 10 Hacks for SEO to Drive Content Success

mathew barby

Let’s face it; any investment in content marketing demands a boost in organic search traffic. But SEO continues to be the dirty work that nobody wants to do. This session will teach you how to change all that, and instantly remove the SUCK out of SEO that bogs us all down, with a few hacks that make-it-easy and transform your content into a traffic driving machine. You’ll learn 10 things about SEO that get you on the fast track for success. And yes, SEO can be fun if you master the art and science with these new hacks that accomplish in minutes what used to take days or weeks.

Featured at Content Marketing Conference


Matthew Barby is the Director of Acquisition Marketing at HubSpot , a NYSE listed SaaS business operating in several locations around the world. Alongside this, I’m an advisor to a number of startups and large SaaS businesses, an investor, lecturer, and global speaker. Also the co-host of The Decrypting Crypto Podcast.

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Talk 2 – SEO in 2018 with Rand Fishkin

rand fishkin seo

What lies ahead for SEO? The Wizard of Moz, Rand Fishkin will share his insights on key trends for 2018 and beyond.

Featured at Web Summit Conference


Rand Fishkin

In 2004, I co-founded the SEO software company, Moz, where I served as CEO until 2014. In 2018, I left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. I’m also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In my spare time, I mostly like to hang out with my wife, Geraldine, and eat pasta.

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Talk 3 – Combine Paid & SEO Strategies to Increase Your Bottom Line

Arnie Kuenn

The customer journey has totally changed – forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.

Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together.

In this session you will learn:

— How the search results are changing
— How paid media is changing
— Why it’s not SEO vs. Paid
— How to grow your own audience
— Real world case studies

There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.

Featured at Content Marketing Conference


Arnie Kuenn is the CEO of Vertical Measures which is a digital marketing agency in Phoenix, Arizona. He is an SEO expert who has in depth knowledge about making paid and organic work together for better results for companies. He handles vertical markets for different industries to support their marketing and advertising needs.

One of Our favourite quotes from the talk:

 “It doesn’t matter if you’re B2B, B2C, whatever it is 93% of the time, before any of us go to buy anything, we turn to a search engine.”

Watch this talk or read the 7 minute summary!


Talk 4 – Site Speed for Digital Marketers

mat clayton

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.

Why does site speed matter?

Well, for one thing, site speed matters because Google says so. They first said that speed affects rankings in 2010, and they confirmed it once again this year.

Site speed also affects conversion. As Mat eloquently puts it, people don’t exactly decide to buy something after making them wait so long for a page to load.

A faster site would also mean Google bots can crawl more pages. And, overall, it just gives your users an overall better experience.

Featured at Search Love


Mat Clayton is the co-founder and Chief Technical Officer at Mixcloud.

Mat is an engineer by heart, which explains why he sees the importance in bridging the gap between people in engineering and people in digital marketing. And one of the areas where these two groups overlap is site speed.

Learning Objectives

After watching this video, you should be able to:

  • Know what factors affect site speed
  • Pinpoint specific elements that could be dragging down your speed

 One of Our favourite quotes from the talk:

“It might not be your job. But hopefully you have a bit more of a conversation with developers about how you want to order things, how you want to prioritize speed in your roadmap and what you guys can do to help them.”

Watch this talk or read the 7 minute summary!


Talk 5 – Smarter Reporting with Data Studio

brandy lawson

Leave the energy-wasting agony of useless, ignored reports behind. Learn how to use Google Data Studio to create reports that take less time, contain more insights, and bring the dream of data-driven decisions into reality. Using auto-updating dashboard-style reports, transform your reporting time from data-thrashing to exploring insights and highlighting the actual return of SEO activities to the business.

Featured at Search Love


Brandy Lawson is the founder of FieryFX, a boutique agency that helps influential women leaders ignite their businesses online.

Learning Objectives

After watching the video, you should be able to:

  • Create more engaging and interactive reports using Data Studio
  • Present reports in a way that clients understand
  • Cut down the usual time it takes to complete reports

One of Our favourite quotes from the talk:

“There can be a difference in perception of value and understanding of the terminology. The stuff that we understand and value is not necessarily what the client understands and values. And it can be difficult to quantify in the beginning, to evaluate and measure for the person till the phone starts ringing.”

Watch this talk or read the 7 minute summary!