Ben Hindman – Co-Founder & CEO / Splash
Myles Kleeger – President & CRO / Braze (formerly Appboy)
Vivek Sharma – Founder & CEO / Movable Ink
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost centre to a revenue engine. This session will discuss the event types, tactics and scaling strategies the top revenue teams use at every stage of the funnel.
3 major items that every event organiser should focus on:
- Attendee data
- Program data
- Impact data
You should be holding more events a year, not less.
When organising an event you want to think about:
- What do people want to learn
- Who do they want to meet
- How do we want them to feel
You have to measure event success. This is critical and you need to look at deeper numbers that just money spent vs money made.
Need to look at all metrics of an event including audience profile, matches, revenue and more
Events are #1 marketing tool at the moment