Breaking through the online noise: A roadmap to success
Monetising content has never been more challenging, but it's still not impossible. This panel will discuss how you can still make content pay in 2017 and beyond.
Greg Mason , Purch
Since joining Purch in 2012 as Chief Executive Officer, Greg has led the company to unprecedented growth as a leading content and commerce provider. Under his leadership, the company has achieved such milestones as 3x revenue growth, ranking #1 in the tech vertical for the past ten months in a row, and reaching 100M unique visitors monthly across Purch’s 20+ owned and operated sites. In June 2015, the company completed a Series C round of funding, raising $135M from Canso Investment Counsel Ltd and bringing total funding to $175.5M. The recent funds were allocated to pursue strategic M&A opportunities, including Purch’s recent acquisition of Active Junky—one of five acquisitions since 2013.
Bringing over twenty years of product development and innovation in technology media and digital publishing, at Purch Greg is responsible for implementing the company's strategy of unifying content, commerce, and community, which has shepherded in accelerated growth, success, and scale.
Prior to joining Purch, Greg served as Executive Vice President of Consumer Services at WebMD. Before that, he spent eleven years with CBS Interactive and CNET Networks where he held a variety of global operational roles, culminating in the leadership of the entire technology and news portfolio. Before his time at CNET, Greg spent a combined eleven years with Ziff Davis and International Data Group (IDG) in various publisher, sales, and sales management roles.
He earned a Bachelor’s of Science in marketing at the University of Nevada-Reno and an MBA from the University of San Francisco.