Building belief in your brand: Competing for the consumer

Video Summary

The powers that be in fashion are longstanding. This panel discusses what is key for newer companies today in order to compete with luxury and create brand loyalty from the ground up.


Henry Holland was catapulted into the fashion limelight in 2006 with his irreverent ‘fashion groupies’ slogan tees featuring catchphrases such as “uhu gareth pugh” and “get your freak on giles deacon”. Now celebrating the brand’s 10th year, House Of Holland is firmly established in the international fashion arena. Henry designs with a London girl aesthetic in mind and is continually inspired by the variety of attitudes, cultures and mindsets that exist throughout the UK capital.

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