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Building Your Dream Team: Essential Steps To Hiring World Class Marketers

Video Summary

Every successful company was built on a strong foundation, and the most important part of that foundation - and arguably the entire company - is the people working for it. The trick is attracting the right people. And like most tricks, it's hard to pull off. So, take a lead from Eric Siu, CEO of Single Grain, and put these battle-tested employer branding and recruitment best practices to work.


Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce, Amazon and Nordstrom to help scale their revenues using a combination of SEO and advertising strategies. He co-hosts the daily 'Marketing School' podcast with Neil Patel. Eric also owns Growth Everywhere, a marketing podcast where he dissects growth levers that help businesses scale. Guests from the podcast include former Echosign founder Jason Lemkin, Eloqua co-founder Mark Organ, Andy Johns (Growth at Wealthfront, Facebook, Quora, Twitter) and more. He contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time Magazine and more.

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