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Case Study: Building the GoDaddy Community

Video Summary

Are you collecting followers like conference attendees collect water bottles? Or are you developing meaningful relationships that lead to better business opportunities? Community is a buzzword tossed around often, with little meaning on what it takes to be successful or mindfulness for the wants and needs of members. Heather to the rescue, sharing superpowers on how you can become a master architect of a community with members who are passionate, responsive, and aligned with your business and brand. You’ll learn about her role as the Community Builder at GoDaddy, and KPIs that drive success that are WAY beyond the number of social fans or followers. In this session, you’ll learn… — The foundations from which to build a profitable community — Secrets to pinpoint your audience and inspire them to participate — Methods to deepen your connections and build true relationships — All the killer tools and platforms you need to make it all work and grow


Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, community building, consumers and branding; and a pronounced intolerance for bullshit. As a Community Builder on the GoDaddy Enterprise Social team, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y. Heather is also the host of GoDaddy's weekly live show, Beyond the Domain. The show brings the best tools, resources and information to guide people along their journey to life fulfilling ventures.

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