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Case Study: Securing Budgets with Dubious Bosses

Video Summary

Content marketing success depends on securing budgets, that’s for sure. But with short term victories difficult to achieve, you need to secure budget for the long haul, and make the case for it in creative ways. In this session, you’ll learn a 7 step process practiced by two case studies in the legal and insurance industry. You’ll see how people skills and psychology play an important role. And learn why both businesses doubled their content marketing budget in 2017, convinced it’s the right investment that will deliver top performance in comparison with other channels. In this session you’ll learn…. — How to understand what’s most important to your boss — How to measure in great detail where you are now — Tools to develop different reports for different stakeholders — Sell what they want and sell what they need — Collaborate strategically with marketing AND business development — How to make the case to increase the budget in a foolproof way


Please email sxs@spencerXsmith.com for speaking inquiries. Feature story in Forbes - spencerXsmith.com/Forbes-PR - "How To Achieve Great PR When Your Product Is A Service"

Is your social media presence either non-existent or simply an advertisement for yourself? I share - in plain English - how you can use social media to build your personal brand and attract the clients you want. Here are the three main steps -

1.) Use social media to LISTEN first. Everyone is sharing - in public - the things that are most important to them and their business right now. Gather insights using LinkedIn and other social media platforms, and shorten the sales cycle.

2.) Use social media to help OTHER people look good. Bragging about yourself is something anyone can (and most) do. Share with your audience the great news about your clients and prospective clients, and they'll value you for it.

3.) Share everything you know. Why? Information on any topic is ubiquitously available for consumption for FREE. Are you the one teaching your clients and prospective clients or is someone else? Don't think you have anything worthwhile to share? Check out my favorite quote -

Ralph Waldo Emerson famously said, “In my walks, every man I meet is my superior in some way, and in that I learn from him.”

Take the inverse of that quote and it means that everyone can benefit from YOU as well.

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