Case Study: Transamerica Digital and Branding Transformation
Learn how Transamerica forged a digital transformation and re-branding effort centered mobile experience around customer relationship. Get the full spectrum from inception to testing to roll-out, powered by grassroots research methodology performed on social media that guided the processes and transformation. You’ll learn about Transamerica’s Innovation Lab, Consumer Panel and Surveying, MarTech Stack Selections, Social Media testing methods, UX and UI considerations, and much more. Leave this session with great ideas on how to transform your own brand and avoid the most typical delays and pitfalls.
Nikoletta Vecsei Harrold , Transamerica
With over 10 years of global experience in marketing I have taken the approach to dip my toes in many kind of marketing roles and learn to wear many different hats. I did not specialize in one type of marketing role exclusively, but instead gathered knowledge and skills in many diverse ways to market a product or service. The reason and benefit of doing so, is that I bring a well rounded understanding how different marketing and sales activities tie together and provide a more refined experience to customers and sales teams with a consistent marketing message across multiple channels and go to market activities.