Let's face it - being able to track and analyse your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and sub domain tracking issues, and more.
Mike Arnesen , UpBuild
Idealistic and unashamed optimization geek. Living the dream as the CEO of UpBuild. Working remotely, advocating for progressive and inclusive company culture, and optimizing my company, clients, workflows, mind, body, and life.
If you're looking to build something exceptional, on the web or elsewhere, we should connect!