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Content Distribution: How To Give Your Content More Life

Video Summary

Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.


You can't add fans & followers to the balance sheet. That's a reality. But for many agencies & B2B professionals, that's where the goalpost are and it's exactly why many struggle to see ROI.

For me, the most thing is implementing efforts that can lead to real growth and drive a real positive impact. Whether that's generating new leads or developing a content strategy to launch a new product; meaningful & measurable results are key.

The process is quite simple:
1. Analyze Business Goals & Objectives
2. Identify Gaps, Challenges and Opportunities
3. Develop a Strategic Gameplan
4. Build. Ship. Learn. Decide.
5. Rinse & Repeat

In addition to working with brands and on brands of my own - I've spoke at conferences around the globe surrounding the topics of digital marketing, content experiments, B2B strategy and online communication. I've been the top rated speaker at a wide range of events and have rocked the mic at MozCon, SearchLove, WistiaFest, Webbdagarna, MNSearch and more.

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