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Content Marketing Moneyball

Video Summary

The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thoUSnd shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.

Speakers

CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. It's easy and free!

Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for approximately $150 million.

Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.

Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero.

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