Let’s face it: Content planning is tedious and can suck the joy out of content marketing, especially if you’re using the old-school methods that are mostly guesswork. But we all know that if we fail to plan, we’ll plan to fail, as the apothegm goes. This session will put the FUN back into content planning, with inspiration from the latest wordsmith tools. You’ll see how to develop digital personas in minutes and harvest competitive intelligence to get the edge, and pinpoint the most popular topics, keywords, and customer questions to power-up your plan. Best of all, you’ll learn how to roll-it-all together so it becomes your GPS for content marketing.
In this session, you'll review....
• Top editorial calendars
• New-age digital personas development tools
• Content repurposing tools
• Competitive intelligence tools
• Topic intelligent tools
Rachel Meyer , Infusionsoft
I am currently the SEO Manager at Infusionsoft and am responsible for organic search acquisition. I'm a data-savvy and results-oriented digital marketer, and my skills include technical SEO, local search optimization, content marketing, social media management, paid media management (Google AdWords, Facebook Ads), reputation management, email marketing, mobile app marketing, and public speaking.
Past speaking engagements include:
Pubcon SFIMA (April 2018 in Ft. Lauderdale, FL)
Pubcon Austin (February 2018 in Austin, TX)
Pubcon 2017 (November 2017 in Las Vegas, NV)
Content Marketing Conference (April 2017, Boston, MA)
Pubcon SFIMA Summit (February 2017, Ft. Lauderdale, FL)
Pubcon 2016 (October 2016 in Las Vegas, NV)
BlogHer 2016 (August 2016 in Los Angeles, CA)
Pubcon SFIMA Summit (February 2016, Ft. Lauderdale, FL)
Pubcon 2015 (October 2015, Las Vegas, NV)
American Medical Writer's Association (AMWA) National Conference 2014 (October 2014, Memphis, TN)