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Content Strategy Masterclass

Video Summary

Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.

Speakers

Byron White is the founder of ideaLaunch, the hub for lots of businesses he's founded over the years. WriterAccess is by far the most successful of them all, making the INC. 5000 list for five years in a row.

Byron is also the Chair and founder of Content Marketing Conference, author of four books on the content marketing topic, and speaker /keynote at numerous conference including CMC, SES, PubCon, Affiliate Summit, Aff-Con, Conversion Conference and more.

He also hosts several webinars and Podcasts, and his success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications.

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