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Conversion Rate Optimization: How to Unlock Your Website's Potential

Video Summary

With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way. In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.

Speakers

I live and breathe internet marketing. Conversion rate testing and optimization is my passion and area of expertise. My company has created innovative testing programs for businesses, with a tried and proven process for evaluating and executing high-impact tests.

Also an avid CRO speaker, having spoken at many conferences, events, and corporate trainings, including:
Social Media Marketing World 2018
Content Marketing Conference 2018
Social Media Marketing World 2017
State of Search 2016
Searchlove Boston 2016
Mozcon 2015
StartFest 2015
SLCSEM DMC 2015

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