In an age of political upheaval, marketing campaigns around activism are back in vogue. What is the potential for marketers to drive not just engagement, but impactful engagement? Weber Shandwick president Gail Heimann will speak to the role creativity can play in today’s activist environment.
Gail Heimann , Weber Shandwick
Gail Heimann is President of Weber Shandwick, one of the world’s leading global communications and engagement firms with offices in 78 cities across 34 countries, and a network extending to 81 countries around the world. Gail brings a relentless pursuit of ideas that touch, move, build, transform and deliver results for clients. She helps accelerate innovation and activation across the firm’s global practice areas, digital services and analytics operations. Gail has helped to build brands and burnish reputations for leading clients in the personal care, food and beverage, quick service restaurant, healthcare, finance and technology categories — including work with PepsiCo, Unilever, Electrolux, Mondelez, Ocean Spray, Nespresso, Chobani, General Motors, Microsoft and Verizon, among others. Gail was a catalyst in Weber Shandwick being named as the only PR agency on Advertising Age’s A-List in 2014 and 2015, PRWeek’s 2017, 2016 and 2015 U.S. Agency of the Year, PRWeek’s 2016 and 2015 Global Agency of the Year and The Holmes Report’s Global Agency of the Year for 2015 and 2014. She was president of the Public Relations Jury at the 2012 Cannes Lions and a member of the inaugural Glass Lion jury in 2015, which celebrates work that breaks through gender bias and stereotypes. In 2016, Gail was inducted into PRWeek’s inaugural Hall of Femme, recognizing female trailblazers in communications. She was also named to The Holmes Report’s 2015 North America Innovator 25 list, which celebrates individuals who accelerate innovation and push boundaries within the public relations industry. Earlier in her career, Gail was an Advertising Age Woman to Watch.