Data-Driven Content Strategy to Deliver Performance Goals
Some alarming facts: More than 50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue. And 93% of CMOs say that they are under more pressure to deliver measurable ROI. Doctor Data to the rescue! This session covers how to develop data-driven content strategy to drive any and all of your content performance goals. You’ll see examples of how other companies put big data to work in magical ways, and how to choose the right model based on your budgets, data-sources, and goals. Best of all, you’ll learn the fast track to remove the guesswork with the latest data-driven strategy and approach to content marketing.
Actionable takeaways including:
-- Clever methods to measure content marketing success
-- Next-gen tools to track content marketing performance
-- Expert hacks to gather strategy-driving data and put it to work
-- Tactics to architect and deploy data-driven content strategy
Pawan Deshpande , Curata
Versatile & hands-on executive with background in machine learning & natural language processing.