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Data-Driven Design: The Optimization Blueprint Your Growth Team Needs to Succeed

Video Summary

The truth is, while you might have teams that perform well individually, that doesn’t necessarily mean they’ll collaborate well together. You need data - the right data - to help them effectively work toward a common goal. And you need the right data, too, to design the digital experiences they’ll build for your audience. Though this probably sounds more a little complicated - and it is! - it’s not undoable. You just need a blueprint to follow, and Unbounce co-founder and marketing speaker extraordinaire Oli Gardner developed the best one in the industry today. Attend this groundbreaking session to get it for yourself!


Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

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