Demand more: Driving the convenience economy

Video Summary

The convenience economy continues to influence our consumption, as cash-rich and time-poor consumers demand more from their brands. This panel will showcase where the convenience economy has come to and what's yet to come in the food, travel and consumer goods industries.


Rolf Schrömgens is the Founder of Monkfish Equity GmbH. Rolf Schrömgens serves as the Chief Executive Officer and Member of Management Board at trivago N.V., and has been its Managing Director of Product, People & Culture since 2016. He has been Managing Director of trivago GmbH since 2005. Prior to joining trivago GmbH, he was the Founder and Vice President at, a consumer review website, from 1999 to 2001. Rolf Schrömgens holds a Diploma in Management from Leipzig Graduate School of Management (HHL).

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