Do you really know who your customer is?

Video Summary

Our special guest, Gerard Doyle, will cover the adoption of the innovation curve, how to discover your target market, and then how to reach them. Take away an understanding of the importance of target market selection and how to use Facebook to achieve this insight.


Gerard Doyle is a veteran of digital marketing with more than 18 years of experience. Gerard’s career is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption. After spending 10 years in London, Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca-Cola and Burberry.

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