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Everything You Need to Know About Account-Based Marketing & Sales

Video Summary

Sometimes, inbound marketing just misses the mark. You need to set your sights higher. You need to target accounts. And when it comes to account-based marketing (and sales), nobody does it better than Jon Miller, who leads the "account-based everything" powerhouse Engagio. Learn what it really takes to get big-name accounts to sign the dotted line - and stay with you too, year after year

Speakers

Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co­founder of Engagio, an "all­in­one" platform for account based marketing. Previously, Jon was a co­founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio's Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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