Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your campaigns.
Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her research work focuses on the ethics, risks, and potential of machine learning and AI within the sector of internet search.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximize influence on human behaviour. She applies this to external and internal communications alongside change management.
She has built two international award-winning PR, SEO, Social Media & content teams.
Client experience includes working with start-ups agencies, SMEs and big brands in the UK, US, and Europe in both the B2B and B2C environment. Such as: eBay, Virgin Atlantic, NME, Microsoft, Sailthru, Monitise, Massive Media, Rakuten-play.com, Staples, Swiftkey, yelp, HTC, UK tickets, 3Doodler, Grovo, bathroooms.com, BarFly, The Great Escape Festival, Download Festival.
Optimizing for Engagement
Stop Guessing: 5 Things You Should be Testing Now
D.R.E.A.M: Distribution Rules Everything Around Me