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From Information to Action: The Future of Sales Enablement

Video Summary

B2B selling is in challenging times. The path to purchase is taking longer and deals are getting more complex. The modern seller is challenged with engaging buyers who are more knowledgeable and more demanding. In this keynote, Showpad founders PJ Bouten and Louis Jonckheere will share original research on the expectations of today’s buyers and define the future of sales enablement.
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