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From Website to Web-App: Index, Optimize and Audit

Video Summary

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimized, and performant on mobile devices.

Speakers

Emily Grossman is a mobile product marketer and app strategist. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO).

Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major brands on their mobile marketing and mobile app growth strategies.

As the Director of App Strategy at MobileMoxie, Emily developed important app strategies that improved user acquisition, activation, and retention for Fortune 500 businesses and well-known startups. Before her work as a consultant, Emily was one of the original employees at Double Encore, Inc, one of the world's first native app development agencies (acquired by WPP’s POSSIBLE in 2014).

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