Hacking RankBrain: 4 Strategies to Survive SEO Judgement Day
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
Larry Kim , MobileMonkey
CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. It's easy and free!
Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for approximately $150 million.
Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.
Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero.