Hacking RankBrain and Other Machine Learning Algorithms
Machine-learning based search algorithm, RankBrain, quietly debuted last year as Google's third most weighted ranking signal. It may displace links and on-page SEO factors as Google’s #1 SEO ranking factor some day in the distant future: SEO Judgement Day. This session will reverse engineer how RankBrain and other machine language enabled algorithms actually work, exposing critical vulnerabilities. We’ll also share unusual ways to greatly benefit from future updates. Attend this session if you want your rankings to live.
Larry Kim , MobileMonkey
CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. It's easy and free!
Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for approximately $150 million.
Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.
Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero.