Everyone knows that B2B buyers have changed dramatically, but there are a lot of conflicting interpretations regarding how and why. What’s clear, however, is that modern sellers need to adapt to these changes and up their game. To meet the requirements of today's buyers, sellers and marketers need to work in concert and take a data-driven approach to collaboration.
Join Forrester Principal Analyst, Mary Shea for this keynote, as she shares new research and addresses:
· Modern Buying: What today’s B2B buyers want
· Modern Selling: How B2B sales reps must engage
· Bonus: How winning sales organizations operate