Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
Will Critchlow , Distilled
Entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. Deep expertise in search and search marketing.
Founder of Distilled (http://www.distilled.net) - online marketing.
Academic background in, and passion for:
Game theory, auction theory, operations research, optimization theory.