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How to Become a Contributor to Top Business Publications

Video Summary

Could writing for Forbes, Inc., or Entrepreneur generate $5M in revenue for your small business? Land you a book deal? Send you to hang out with Richard Branson on his tropical island for a week? Lead to phone calls with Beyonce's dad and invitations to the White House? These are just a few of the real-life perks that have come to contributors to top business publications. Josh has written for over 20 publications and has interviewed more than 60 contributors to find out how they they got in. From his experiences and those interviews Josh created The Contributor Roadmap which will show you how to get from wherever you are to landing a contributor spot at a top publication. Josh will then teach you how to keep your editor happy and leverage your contributor position (100% ethically) to your benefit.

Speakers

Hi, I'm Josh! Author of Chief Marketing Officers at Work and 300+ articles in Forbes, Fortune, Time, Mashable, TechCrunch, and more, TEDx speaker, event organizer, and executive coach (I help executives with personal branding and thought leadership), but I got my start as a struggling entrepreneur. In 1999 I founded MWI (mwi.com), a marketing agency which stumbled its way forward until 2013 when things took off. Today MWI has offices on three continents staffed by incredible people doing great work.

What was the secret sauce in our turnaround and current success?

First, I brought on a great partner, Corey Blake.

Second, in 2013 I began to write for Fast Company, then Forbes, and then more than 20 publications. That writing led to a book deal, speaking gigs worldwide, interviews on TV, radio, and notable podcasts, hanging out with Richard Branson on his private island (crazy story, I'll tell you all about it sometime).

After executives and entrepreneurs began to ask me to help them build their personal brands and thought leadership I launched Influencer Inc. My team and I provide one-on-one coaching (joshsteimle.com/coaching/executive-coaching) and host live events like Impact Summit, a 500+ attendee event in Salt Lake City on Oct 13th, 2018, check out www.influencerinc.co/impactsummit.

We provide other services as well including LinkedIn profile audits and rewrites (www.influencerinc.co/profileaudit) and turnkey, full service LinkedIn done-for-you (www.influencerinc.co/linkedin-dfy).

Originally from Los Angeles, I lived in Utah from '98-'13, then moved to Hong Kong, and then to Shenzhen, China in 2016. I'm also a husband, father, skater, Dinosaur Jr. fan, political news junkie, ultra trail runner, triathlete, committed advocate for adoption, and Mormon.

What you will learn?

  • How to become a contributor for top publications
  • How writing for top publications can help you and your business
  • What you need to prepare before pitching to an editor
  • What content does an editor what to see submitted

[00:00:00]
Okay, I’ll start talking while we get this running. So, thank you everybody for being here. I’m Josh Steimle. I’m going to talk about how to get into top business publications like Forbes, Ink, Entrepreneur and such. And I just want to say if you don’t have a new Macbook Pro don’t get one, get one of the older ones because apparently this is happening in more rooms than just here.

[00:00:30] And if you’ve seen that video on YouTube about all the dongles you have to buy with this new Macbook absolutely true. I’ve bought six of them. I think I’ve spent about $400 on dongles because they charge you like 85 bucks for one of the dongles for this thing. So, it’s crazy. So. All right, there we are.

[00:00:47] My fonts will be messed up. It’s all good. You don’t care about the fonts anyway, right? So, we’re starting a little bit late here apologize for that. That just means that I’m going to have to go through this really, really, fast. And so hopefully I won’t morph into sort of a chipmunk type of voice while I’m going through this, but I’m going to try to get through it as quickly as I can.

[00:01:07] It’s a little cut off. That’s okay. But I’m going to go through this really quickly because I want to get to questions at the end. But before I dive into this, I need to know a little bit about you guys and who you are and why you chose this session. How many of you are interested in getting into business publications for yourselves as opposed to on behalf of like an executive or somebody in your company?

[00:01:28] Okay for yourselves. Is anybody here interested in this topic on behalf of an executive or somebody at your company? Okay, so we’ve got a few of you too. Okay great. So, this can work for anybody but I’m going to talk mostly to those who are interested in it for themselves those of you who are interested in it for executives just kind of adapt what I’m saying to the executive that you’re doing this on behalf of. So, I want to tell you a little bit about my story first.

[00:01:58] And what we’re going to talk about here. So first of all, we’re going to talk about how to write for top pubs, how to get in, how to keep your editor happy, how to leverage your writing in these publications to benefit your business, benefit your career, all that type of stuff and to introduce myself real quickly.

[00:02:14] I want to tell you my story, not because I want to show off or brag or anything like that, but I think it’s instructive as to how you get into these publications and the benefits that can come to you from writing for these publications. So, I started a digital marketing agency 20 years ago. It’s called MWI.
[00:02:30] I started well as a college student. Now over the past few years, I’ve written over 300 articles for more than 20 publications. I’ve gotten a book deal out of this. I was able to give a Tedx Talk because of my writing for Forbes. I’m an entrepreneur. I’m a business owner. That’s where my heart is.

[00:02:48] And so how many of you are business owners? You own your own business, you’re self-employed? All right, and that’s why I am too. I do have staff have a team and everything, but I still think of our business even though it’s 20 years old as a startup type of business.

[00:03:02] So, I live in China in Shenzhen China. Here I am with my family two kids. Moved over there we’re adopting an older child from China and that just turned into, Hey, let’s have a crazy adventure and go live in China. So, I’ve been over there for five years.

[00:03:16] And also, I’ve got this free giveaway, which is because we’re going to go so fast through this, you’re really going to want to get this. I don’t know if you can read this very well down here. But if you text to 3 4 5 3 4 5, then you can get this download which is a roadmap on how to become a contributor to these top publications. And it’s going to be a lot of the stuff that I’m talking about today. But because I’m going so fast through this, you’re going to want to get this download and get that in there. So that’ll stay up on the screen while I’m going through this.

[00:03:47] All right. So, let’s talk about where you are today and where you want to be in the future. Five years ago, I had never written an article for any sort of real business publication.I mean I had written for some local publications where I was living like small business local type stuff local newspaper, but nothing major, nothing national, nothing else sort of global publication. And today I look at where I am and it’s amazing to me what’s happened since I started writing for these publications.

[00:04:15] I’m just a normal guy, but amazing stuff started to happen to me after I started writing for these publications. So, wherever you are today, think two, three years into the future and imagine you’re writing for Forbes or Ink or Entrepreneur, Fast Company or Mashable of TechCrunch something like that.

[00:04:32] And as I tell my story imagine yourself in my shoes having similar experiences, of course, your story’s not going to be my story but the things that happened to me can happen to you. I’ve seen them happen to my friends who write for Publications and it might be kind of mind-blowing what can happen once you start getting the exposure that you can get through these magazines.

[00:04:56] So, here’s my story. I’m going to tell us in three chapters. The first one is how writing for these top publications saved my business. So MWI, this is my company we’re a digital marketing agency. We do SEO, web design, all that stuff and in 2013, we almost went out of business.

[00:05:13] We had a lot of ups and downs, but we hired this account manager. He was a terrible account manager. I don’t even know what he did, but he lost all of our clients in about two months. We had three clients left. And so, this was me sitting in our office, just trying to figure out what just happened and how do I save my business? We were down to about ten thousand dollars a month in revenue and that doesn’t even cover the contractor payments that I had to pay out. So, I had no money coming in and I was desperate to find a solution to figure out what had happened what had happened and how to fix it and how to get some marketing going and I had all sorts of stuff bearing down on me. I was strapped for time. I’m trying to save my business

[00:05:52] And at this moment, somebody came along and said hey, do you know that you could write for Forbes? Forbes has this contributor program and I didn’t even know what contributor meant. I thought what do you mean contributor? People write for Forbes, they don’t contribute stuff to Forbes. I don’t want to contribute anything to anybody right now, i’m broke. My friend said now you can write for Forbes and then you get exposure out of it and can be really good for your business. And she said, hey my editors come into town I’ll introduce you and so she introduced me to her editor at Forbes.

[00:06:20] I almost turned down the opportunity because I was so busy trying to save my business, but I thought writing for Forbes. I mean that sounds like a big deal. I should probably take this up and just try it out and see what happens. So, I got the opportunity to become a contributor to Forbes in 2013. I started writing articles there and at first things were kind of slow because I was writing about entrepreneurship and startups and things I was interested in, but they weren’t related to my business, my marketing agency.

[00:06:49] So, there was no connection between my writing and what I was doing for a living but then I started writing about marketing and then things really started to take off and I started to get these badges on the website which helped with marketing my business. So, I got all these logos I could say as seen in all these publications and that helped when I was going out and pitching clients and such.

[00:07:10] But really it was writing articles about marketing that turned things around. So, here’s an article I wrote in 2013, “How to Hire an SEO Firm”. Now, the reason I wrote this article was here I am, I’m running an SEO firm and some clients I would win and some clients, I’d lose and sometimes I’d lose a client and I think, you know what, they probably should have gone somewhere else anyway.

[00:07:31] That wasn’t quite the right fit for my agency, but sometimes these clients I think man, like we should have won that client. We should have got that client, but they didn’t check references. They didn’t look at our case studies. They didn’t do all the things they should have done to make sure they chose the right SEO firm, because if they had, they would have chosen our firm, and they didn’t.

[00:07:50] So, I wrote this article in a little bit of frustration trying to tell potential clients, Hey, if you’re hiring an SEO firm, I don’t care if you hire my firm or somebody else, but hire the right firm, and here’s how you make those choices to hire the right firm. Well, when I stuck this article up on Forbes what happened is because it’s Forbes, it went right to the top of Google and people who are searching for how to hire an SEO firm were finding this article. It was the first thing they would find in Google.

[00:08:19] Who types into Google how to hire an SEO firm? People who are trying to hire an SEO firm. So, this was getting my target audience at just the right time, right when they were trying to find me, my company, and so when I wrote this article the phone just started going ringing off the hook. We start getting flooded with emails.

[00:08:37] And in 12 months after I wrote this article my business grew fourteen hundred percent. It was just crazy growth that we are seeing as a result of this article, and others but this was kind of the big one that was really generating a lot of attention. So, that was five years ago, still this article is ranking near the top of Google. We still get business, we still get leads from this article that I wrote five years ago almost. So that’s the power of getting the right content in the right place, at the right time in these top publications. So, I can literally track over three million dollars in revenue back to this one article that I wrote for Forbes.

[00:09:16] So and once I started writing for these publications and getting marketing articles out there, then a funny thing happened, which was, people started to see me as an expert on marketing. Now, before I wrote for Forbes, nobody cared what I was writing. I was blogging, nobody read my blog. I couldn’t get it out there even though I was good at SEO and it ranked up there.

[00:09:37] I just couldn’t really get attention. But once I wrote the exact same content and put it up on Forbes, suddenly everybody cared because it was on Forbes and that brand helped me along the way. So, then after, I was writing these marketing articles people would say oh hey, yeah Josh, he’s that guy who writes on Forbes. He writes about marketing. He’s a marketing expert because he’s in Forbes. He must be an expert or Forbes wouldn’t have him writing there. And so, then people started to include me on these lists and I didn’t have to write all my own articles because other people were including me in their articles.

[00:10:09] So I started getting this follow-on PR from my writing as a result of that. So, I told you about the millions that led to my brought into the business now chapter 2 of this is it also led to a book deal because I was writing for Forbes. I wanted to go out. I wanted to write a book and I wanted to write a book for chief marketing officers for CMOS.

[00:10:30] So I got this idea to go out and interview a bunch of CMOS. Put all these interviews together in one book and the book’s called Chief Marketing Officers at Work. And writing for Forbes helped me to get these people into my book. This is actually part of a series called the “At work Series”. So, there’s Lawyers at Work and CEOs at Work and Founders at Work and I wrote the CMOS At Work in this series.

[00:10:52] When I went out and I sent my emails out to recruit people because I wanted to get big-name CMOS, people I was not connected to, people I did not know and the way that I pitched them was that the first thing I said was hey, I’m a Forbes contributor and that’s how I established credibility to get these high credibility people into my book so that my book would be something that people wanted to read, and because I was able to lead with hey, I write for Forbes and I know how to write for a business audience, I was able to get some amazing people to be part of my book. I got CMOS from GE and Home Depot and PayPal and Target and Spotify to be in my book. I don’t think I would have gotten those people in my book if I hadn’t already been writing for Forbes and publishing content there.

[00:11:33] So that’s Michael Mendenhall. He’s the CMO of Flex. There he is with my book. Oh, you did you know Mike. Awesome, cool. So that’s the first time I’ve had that reaction in one of these presentations. I know that guy. All right, so I got my book published. I got the book deal once I got the book. It’s another form of content marketing, right?

[00:11:59] That’s what a book is, its content marketing for your career for your personal brand this led to so many speaking engagements and all sorts of crazy stuff. The craziest thing that happened as a result of getting the book was on it led to PR and stuff like that will skip through that really quick. So, credibility clients speaking engagements we’re short on time.

[00:12:16] So I’m rushing through this, but it led to this crazy trip. So, about a year ago I get this email from somebody saying hey, I read your book and we want to invite you out to hang out on Necker Island. Now, who knows who owns Necker Island? Richard Branson, right? So, Richard Branson the crazy guy, owns Necker Island. It was just destroyed by this hurricane a few months ago, but this was before all that.

[00:12:42] And they invited me out to this party. They’re like, yeah, you’re going to be in swimming pools eating sushi off boats with hairy back guys and stuff and they’re telling me about this amazing experience that they want me to come out for. And I’m thinking yeah sounds great. So, what’s the catch? Is this like $50,000 or something to attend this thing? That’s what I asked him was like, yeah, so how much does this thing cost? Like, let me just get off out of this sales pitch. They’re like, no, no, like we read your book. We see you as a marketing leader. We want you to come to this. It’s all expenses paid and I’m like, no, I don’t get invited to this kind of stuff, like this isn’t me.

[00:13:18] What are you talking about? And they’re like, no like really, we want you out here and I’m like seriously, they’re like, yeah, so I flew out and I’m on Necker Island and I’m in the swimming pool actually didn’t go in the swimming pool. I’m kind of shy about eating sushi and swimming pools, but I was on sailing boats and I’m on the beach listening to these panels with these VCS the head of Time Magazine’s there and the head of the largest Ad Agency in the world and all these crazy people and I’m hanging out with Richard Branson he shows up and we’re just like in this buffet line like chatting.

[00:13:49] I’m just standing there, I’m just like, “How did I get here?” This is insane, like somebody pinch me, I’m on Richard Branson Island. We’re talking about Indian food. Like this is crazy. Well, how did this all happen? Because I started writing for Forbes. I got into Forbes. I got the book deal. And now I’m hanging out with Richard Branson and I’m just a normal guy. I’m just like this is crazy

[00:14:11] So, writing for top publications first of all, it’s saved my business. Second of all, I got the book deal. Third. I got to hang out with Richard Branson. I mean if I just told you that’s all that I got out of this. I think you’d say. Well that’s a pretty good ROI for writing a few articles, even if they were for free and you didn’t get paid for it, but I got the Tedx Talk. I get paid speaking gigs.

[00:14:32] They’re not paying me here, but I love Virant so I’m here, but I get to paid to speak around the world. I’ve been in the last year, I’ve been in Canada and Israel. I’ve been to Dubai and Singapore and all over Asia and all this crazy stuff. The biggest, the funnest part of writing and getting my information out there, my message out there is when it’s changing people’s lives. People come up to me and they’re like, yeah, I read this article about this SEO thing or this marketing thing or this entrepreneurship stuff and I applied it and it totally changed my business or I’ve switched careers. I’m just like wow, that’s amazing because I’m just flattered that anybody even reads the stuff that I’m writing, let alone that they liked it. Let alone that they’re actually applying it and that it works, that’s kind of the surprising part. I’m like, wow, it actually works this stuff. And so, this is the biggest buzz that I get from writing for these Publications, but I get all this other great stuff out of it too for my business, for my career.

[00:15:29] So remember I started with nothing. I had a failing business when I started writing for Forbes. I wasn’t already somebody I wasn’t already successful. I was a failure really at the point when I started writing for these Publications. But writing for the publication’s turned all this around for me.

[00:15:47] So now what about you? Where are you at today? Where are you starting from? If you’re like me, you’re not a journalist. You’re not a professional writer. I didn’t go to journalism school or anything like that. I wasn’t trained to be a writer. I’m just an entrepreneur. I’m just a guy running a small business who happened to get the chance to write for these Publications.

[00:16:06] So maybe you’re like me. Now, why did you come here today? Few of you real quick two or three of you. Why do you want to know, I know you came here because you want to learn how to become a writer for these publications. But why do you want to become a writer for these publications, quick two or three of you?

[00:16:20] Audience response [inaudible]

[00:16:23] Josh Steimle
So position, positioning.

[00:16:27] Audience response [inaudible]

[00:16:30] Josh Steimle
you go straight.

[00:16:32] Audidence response [inaudible]

[00:16:36] Josh Steimle
Yeah, so you’ve been doing it for other people now you want to do it for yourself? All right, one more person. Why did you come here today? Yes.

[00:16:42] Audience response [inaudible]

[00:16:45] Josh Steimle
To get more clients, to grow your business.

[00:16:52] Awesome, cool. So, all good reasons and writing for these publications can do all of those things for you. So, you might want to upgrade your job. Maybe you want to grow your business. You want to boost your credibility land a book deal, get paid to speak, leave a legacy, change the world. These are all reasons that people start writing for these top business publications and there are a bunch of people here speaking today that do this. John Hall, if you had a chance to see him, he’s prolific. He writes a ton for a lot of these publications. A lot of people are doing this.

[00:17:21] Okay, so there’s a road map to get into these publications and this if you did that download there. If you got this download, this is the road map. There’s a PDF that you can download if you go and you text that number there so go get this, but I’m going to run through parts of it really quick. We don’t have time to really cover it in detail. In fact, how are we at on time Josh? I don’t want to run into his time.

[00:17:46] I got 20 minutes left 17. All right, I want to give Josh plenty of time to get set up after me. So. All right. So let’s run through this really quick. Number one on the contributor roadmap is understanding the industry. Now a lot of people think. Oh, the number one step is you pitch right? That’s what it’s all about.

[00:18:04] It’s all about the pitch. Yes. It’s all about the pitch. But the pitch comes later you have to prepare first. There are several steps to go through before you start pitching these magazines to get into them. And number one is you want to understand the industry and how it works. So, there’s all these different publications that use contributors, actually TechCrunch no longer uses contributors.

[00:18:22] And HuffPost if you’re familiar with what happened there about two or three months ago, they let all 100,000 of their North American contributors go. Some of you are nodding your heads maybe you wrote for a huff post or something. No, but I have a lot of friends who wrote for HuffPost and everybody was shocked when they just let everybody go.

[00:18:40] Now, I think they’re going to bring them back over time. I think it just ended up that it was easier to let everybody go than to figure out who they wanted to keep but there are tons of publications that accept articles from contributors. Not all these publications are the same. You’ve got differences in content of course. Mashable is not the same content as Fortune Magazine.

[00:18:59] So depending on who you are, depending on your audience, you may want to write for a certain type of publication versus another publication. It all depends where your audience is at and the way that these publications are organized and some of them have different sections. Like Forbes just to look at one, Forbes has a marketing section, a business section and entrepreneurs section and a bunch of other sections in their magazine.

[00:19:20] Each of these sections is managed by separate editor. So each editor kind of has their own fiefdom and the way that they run things, and if you want to get into that section, you need to know who that editor is and how they work, and how they do things. Each editor at Forbes manages up to 200 contributors, plus staff writers. The full-time writers so they might have 10 or 20 staff writers plus 200 contributors.

[00:19:45] At Forbes, you’re required to write either five or seven articles per month. So, think about this you got 200 contributors each writing five articles a month. That’s a thousand articles plus the staff writers. That’s a lot of articles that these editors have to go through every month. They don’t go through all of them, but they kind of skim them and the main point is these editors are really, really, busy people and they’re scattered and a lot of stuff’s going on for them. Now not all these contributors’ systems are the same.

[00:20:13] There’s basically two systems. So, you’ve got the one at a time method and you’ve got the column method or the permanent method. So, Forbes, for example, if you want to write for Forbes, you don’t just go to Forbes and say hey, I’ve got this article. Would you publish this one article? It doesn’t really work that way. In most cases the way it works at Forbes is you pitch them and if they like you they’ll set you up with a column. You, kind of own that column, you have a contract and then you publish five to seven times a month or more if you want to write more, but you’re in, once you’re in.

[00:20:45] Now Mashable or Fast Company some of the other publications, you pitch them one at a time. They’ve got an email address. The process is kind of arm’s length. And so you send in one article and the next time you want to pitch them you have to go through the entire pitch process all over again. I’ve written for both Mashable and Forbes. I wrote over a hundred sixty articles for Forbes. I’ve written maybe ten articles for Mashable. Why? Because at Forbes I could just publish whenever I wanted to and at Mashable it’s every time I had to pitch. So, I only published Mashable if I really wanted to get that content in Mashable. Otherwise, I just push it over to Forbes where I knew I could publish immediately and get it in there. I didn’t have to go through that whole pitch process.

[00:21:24] So, why do these publications use contributors? Yeah, they get the free labor but it’s not just about the free labor. What it’s really about is it’s not even your writing abilities. They don’t care if you’re a good writer so much. I mean they want you to have a certain base level but really, it’s all about your perspective.

[00:21:41] It’s about the experience that you bring that’s unique, because if you think about staff writers, the job of staff writers is to go out and research things that they do not know about, but then write a good article about it. But no matter how much research a staff writer does, they can never understand what you do, as well as you understand it.

[00:22:01] They can’t understand your industry. They can’t understand your job, what it’s like, as well as you can, they never will. So, you have a unique perspective that you can bring and that’s what you’re really selling to these publications, to these editors, when you go and pitch them, your perspective. So, when you’re pitching them you don’t want to focus on hey, I’m a really good writer and I know how to put an article together. What you’re really pitching is more, I’ve got really unique experience that nobody else out there has, and I can write about this in a way that nobody else can.

[00:22:31] So, number two is branding yourself. We talked about positioning or positioning was mentioned. Before you go in, you want to develop a personal brand that you can market to these publications.

[00:22:42] So you look at these brands, each of these logos communicate something different, right. You expect to get something different from a Forbes or Fortune than if you go read a TechCrunch or a Mashable. So, what about you? What’s your brand? What’s your position? How do people think about you? What are you an expert at? What’s your brand?

[00:23:00] Jeff Bezel says your brand is what other people say about you when you’re not in the room. Well, what are they saying about you when you’re not in the room? Did they say, “Oh, she knows everything about computers or he knows everything about marketing. He’s the marketing guy.” How do they describe you when you’re not around? And the best thing about creating your brand is, it’s really, up to you. You can choose this. You can create your brand and make it what you want to be, and this is the first decision you need to make because if you don’t know what your brand is, you’re going to be scattered when you go in and you pitch these editors, you’re not going to know how to pitch them the right way.

[00:23:32] I got lucky. I got in without having a strong personal brand, but then when I got in and I wrote I didn’t get any results. I told you for the first six months nothing happened with my business because I didn’t really know what I should be writing about. Once I switched into writing about marketing all of a sudden everything aligned, and I got a lot of business and recognition out of it.

[00:23:53] But it took me some time to figure out my personal brand after I started writing. You don’t want to do that. You want to figure it out before you get into these publications. So, the two questions, you must ask before you start pitching is who are you? What are you all about? What are you an expert at? What’s your special area and to who’s your audience?

[00:24:08] Who cares about what you have to share who really wants to hear the message that you have? Once you know this two questions, then you know, hey, my audience hangs out at this publication and I’m going to write about this and I’m going to connect with them through this channel that might sound really basic but a lot of people start down this road and get into pitching without figuring out the answers to these two questions.

[00:24:32] All right. So here are two people who really understand it. I know you can’t read this here. I can’t even read it from up here. But Robin’s a friend of mine. She says I cover the intersection of education and entrepreneurship. That’s her brand. Melanie Diesel she’s friend of mine. She writes for Eating. She says that she writes about native content for marketing, sales and editorial teams. That’s her personal brand. She knows who she is what she writes about and who she’s writing for.

[00:24:58] All right. So, number three prepare your platform. This is talking about website, email list, these different your social media profiles. That sounded weird for just a second there didn’t it? Okay. And so, this is your platform. You don’t have to have a website. You don’t have to have an email list to get into these publications, but if you do it helps, especially the email list, if you have it because then you’re not just bringing yourself and your writing, you’re also bringing an audience with you and that’s worth something to publishers.

[00:25:29] All right number four choose your target. Your target is which publication and which editor. So, first of all, you look at your audience, you say where does my audience hang out? Are they hanging out on Mashable? Are they hanging out on Forbes? That determines which publication you’re going after, then you choose your publication. Then you choose your Editor to go after.

[00:25:46] And again, I’m skipping through this really fast. I apologize but due to the short time. Then you want to develop relationships with these editors. So before pitching an editor you go, and you start following them on social media, you start reading what they’re writing. Most of the editors are also writers. So, you can figure out the way that they write what they write about and that will affect how you prepare your writing to pitch that editor.

[00:26:13] So, first of all, I would also recommend develop relationships with other writers. So, if you want to write for Forbes go talk to a few Forbes contributors and ask them what it’s like, ask them about their experience. Ask them the challenges they faced and what they’ve had to overcome, mistakes they’ve made, things like that. It’ll be really instructive and then start developing the relationships with the editors.

[00:26:33] All right number 6, prepare your writing. You need to have a portfolio of work that you can show off. This doesn’t mean that you have to have published in any sort of mainstream publication before or even anywhere. If you can just show your work off on your personal blog or medium or LinkedIn’s blogging section, the Articles, even that is something that you can show off, but I would do more than just have it in a word doc or a Google doc or something that you send in. So, even if it’s just putting up it up on medium, that at least shows that you’re putting it out there in the public eye and that people are reading it and that’s a step above just sending in a Google doc.

[00:27:09] So, that’s part of preparing your writing. You want to have samples of past work. So, I might throw up five or six articles on medium. And then you want to have some writing that you can send to the editor and say this is what I want to publish in your magazine because then you’re showing them exactly what they get if they bring you on board. You’re also showing them that you’re ready to go.

[00:27:29] All right. So, seven, finally the pitch. So, the perfect pitch is going to be clear, it’s going to be concise. it’s going to be compelling. The perfect pitch is a short email. and it is an email. It’s not a phone call. It’s not a meeting. It’s an email and it’s short and it’s clear because now you’re prepared. You know, who you are. You know who your audience is. You know what your message is. You’re going to put that very short part in that email and you’re going to send that email in to one editor, not 200 editors at once. One editor at a time because if you get accepted into three publications at once, you probably can’t write enough and now you have to turn somebody down and then you’re burning a bridge.

[00:28:07] So you pitch one editor at a time and you don’t pitch the same article to more than one editor a time either, for the same reason. All right. So, a lot of people are scared of rejection right. If I send stuff in it’s going to get rejected, you lose motivation. This is part of the game. It’s just normal you learn from it. You move on. Sonja’s a friend of mine. She was rejected by Entrepreneur Magazine four times. She got in on the fifth time. So be persistent, keep on trying it works if you keep on trying.

[00:28:36] So, keeping the editor happy. I’m going to give like 10 seconds to these because I’ve got one minute left. So, keeping your editor happy is important because you get into the publication. You don’t want to get kicked out of the publication right after you get on. So, the three top tips to keep your editor happy, double check your work read over it, stick to your swim lane, your focus. Don’t Branch out, do not touch politics or religion or anything controversial just stick to the stuff. Don’t get dragged all this other stuff in. Don’t write about Trump unless you’re really secure that it’s related to your article and follow directions. This is the number one tip just do what your editor tells you to do, and you’ll be happy, your editor will it be happy, everybody’s happy

[00:29:17] Number nine, leveraging your platform. Three quick ways to do it ethically. One is to build your credibility. So, you show everybody. You put the badges on your website you say hey, these are all the publication’s I’ve written for, that’s one way to benefit. You put them on LinkedIn. You say here’s my work experience. I’ve written for these publications. Number two is you can be the expert. To be the expert stick on your topic, stay focused.

[00:29:41] If you want to be the sales expert write tons of articles about sales. If you want to be the crypto expert write tons of articles about crypto. The more you right about one thing you’ll get recognized as being the expert in that one thing. And number three make connections include people in your articles when you do that then people like it and then they want to know you and they’re like wow, thank you so much for including me in this article, that, was great. You can make all sorts of great connections this way and don’t sell links. I’m just not going to say any more about that but don’t sell links. Don’t sell articles, do not, do not, do not.

[00:30:13] All right. I have to wrap up here, but that is the contributor roadmap. It works for a bunch of people. And you can get all sorts of amazing stuff like sleeping on piles of money if you write for these publications, all your wildest dreams will come true. And this is not theory, I’ve built a multimillion-dollar business off of writing for these publications and everybody’s doing it. And if I did it, you can do it. Thank you, so much for being here and sorry that I had to run through that so fast.

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