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How to Create Brain-Craving Content in 5 Easy Steps

Video Summary

Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in with a splash of art. In this session, you’ll learn the mental shortcuts we use when “deciding” what to read as well as the tips, tricks, and shortcuts that are proven to get readers' attention and captivation. This example‐packed session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps. In this session you’ll learn: -- Headlines that increase engagement by 140% -- Words that snag the human eye -- The magical word that gets people nodding -- The surprising move that slashes unsubscribes by 22% -- Cognitive fluency and the power of persuasion -- Loss aversion, social proof and scarcity drivers


Unusually strategy-minded, results-oriented Creative Director internationally recognized for best in class creative. Energetic, optimistic leader with a proven ability to grow departments, win business, control expenses, manage through transitions, and engender client trust and employee loyalty. Demonstrated success online and offline.

Extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.

Achieved double digit response rates and brand metric gains through integrated campaigns.

Specialties: Acquisition, retention, loyalty, cross-sell. Multichannel efforts. Integrated campaigns. Brand direct.
Quoted in national and international press
Requested industry speaker
150+ awards for direct and digital marketing effectiveness

Echo Academy of Direct Marketing Arts and Sciences member
Social Media - DMA certified
Search Marketing - DMA certified
Hatch Top 100 Creative Influencers
Top 40+ Digital Marketing Strategists - Online Marketing Institute
International ECHO Board of Governors
Member Neuromarketing Science and Business Association

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