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How to Create Products for Explosive Growth: Key Lessons From Foursquare, Hotwire & Hired

Video Summary

Behind every product that has grown to become a big success is a product team that made a lot of great decisions. How do the top companies make their product decisions? What tools and techniques do they use to test new product ideas? How do they consistently improve their metrics over time? Don’t miss this panel of expert product managers share their stories and advice with you. Moderated by Dan Olsen (author of The Lean Product Playbook), our panelists Josephine Foucher (Foursquare), Marissa Chacko (Hotwire) and Chris Abad (UserTesting) will help you take your product game to the next level. You’ll learn: The tools that top companies use to make product decisions How to use qualitative and quantitative techniques to test new product ideas How top companies define and improve their key product metrics

Speakers

Marissa Chacko is the lead product manager on the Foursquare mobile app, where she focuses on growth and retention. She recently released Marsbot, a proactive recommendation bot, and loves to talk about all things bot-related. Prior to joining Foursquare, Marissa was a product manager at Hotel Tonight and Zynga.

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