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How to Create Truly Valuable Content

Video Summary

Using Maslow’s Hierarchy of Needs as a framework, this talk walks through the various ways in which a brand can create content that provides real value to consumers, providing them with solutions for everyday problems. The session is sprinkled with industry data and published examples, and allows audience suggestion to drive live ideation to prove that the format works for any company, so bring your challenges and your thinking caps. - Learn how your consumers needs CAN and SHOULD inspire your content creation - Gain a framework for identifying how your brand can ideate around consumer needs - Understand how to focus on consumer needs within your area of authority as a content creator - See best-in­-class examples and live ideation that demonstrate this process can work for you

Speakers

I founded StoryFuel to help marketers learn how to think like journalists and tell better brand stories. At StoryFuel, we help our brand and publisher clients create, organize and optimize branded content positioning, products, strategy, process and team structure. As a keynote speaker, I travel the world giving keynotes and workshop sessions that empower marketers, publishers, creators and companies to consider themselves brand storytellers.

I also share my experience as a member of the advisory board for the Native Advertising Institute, through my brand storytelling Facebook group, "The Brand Storyteller Society," and as a professor for Fairleigh Dickinson University teaching the first ever MA course in Content Marketing.

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