How to Develop the Ultimate Content Planning System
Documenting your content strategy is THE key factor for content marketing success. Only after you build a plan can you “walk in the shoes” of your customers and create content that engages them, evolving contacts from believers to buyers. In this session, you’ll learn proven methods to transform your team into a strategy-led, performance-driven content marketing machine:
-- Uncover hidden content gaps in your buyer's journey
-- Define content SLAs that create predictable results
-- Avoid to-do list driven metrics that distract true engagement
-- Get bonus templates for content strategy that will save you lots of time
Who should attend this session…
-- Growing companies looking to develop a content strategy and content strategists struggling to go beyond early content marketing success
Samantha Stone , The Marketing Advisory Network
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who unleashes the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Samantha frequently speaks at conferences including MarTECH, Content Marketing Conference, The Summit on Content Marketing, Aligned '17, CRM Evolution, & MarketingProfs where she relays practical advice and inspiration. She's also been a high energy guest on growth oriented podcasts including B2B Growth, Building the Future, CRM Radio, Enterprise Marketer and the No Dogma Podcast.