How to Drive Optimization, Personalization & Explosive Growth with Analytics
You've probably heard it before - "half the money I spend on advertising is wasted; the trouble is, I don't know which half" - and it's often true. But not for you. Because you're going to leverage your web analytics data to cast a light on which touch-points in your multi-touch marketing actually deserves credit. And Krista Seiden, Firebase Analytics Product Manager at Google, is going to teach you how.
Krista Seiden , Google
Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is currently a Product Manager for Firebase Analytics. Previously, she was the Analytics Advocate for Google. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.