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How to Drive Optimization, Personalization & Explosive Growth with Analytics

Video Summary

You've probably heard it before - "half the money I spend on advertising is wasted; the trouble is, I don't know which half" - and it's often true. But not for you. Because you're going to leverage your web analytics data to cast a light on which touch-points in your multi-touch marketing actually deserves credit. And Krista Seiden, Firebase Analytics Product Manager at Google, is going to teach you how.

Speakers

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is currently a Product Manager for Firebase Analytics. Previously, she was the Analytics Advocate for Google. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.

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