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How to Tell the Impact of a Change Before You Make it

Video Summary

It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, USge data impacts, and what happens when you change your internal linking structure.


Entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. Deep expertise in search and search marketing.

Founder of Distilled (http://www.distilled.net) - online marketing.

Academic background in, and passion for:
Game theory, auction theory, operations research, optimization theory.

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