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How to turn that ad clicker into a customer?

Video Summary

A full session of hands-on tips to turn every web page into a conversion machine. On any device. They will analyze every element of a typical landing page (header, photo, design, text, call-to-action, usp’s, …). And they will show you the do’s and don’t, not based on gut feeling or opinions, but real-life examples. What’s unique about this masterclass is that you’ll get insights in the data and tools Karl and Els use to identify the problems. And how they came up with the ideas that improved the conversion rates of those landing pages.


According to PPC Hero, I'm the number 3 most influential conversion expert in the world.

We grow your business by putting your customer first and increasing customer happiness. Always based on user research & facts. Because opinions are -well- just opinions.

We're experts in user research, usability, information architecture and conversion optimization.

My mission in life is to cure marketeers and designers who take decisions based on gut feeling and opinions. Because this disease is costing companies tons of money. And it makes their clients unhappy.

I teach at several universities in Belgium and I'm a top-rated speaker at conferences all over the world. I spoke at +75 conferences in +23 countries since 2015. Some people call me the UX comedian.

Clients include: Carglass, Yoast, C&A, Coolblue, Engie Electrabel, AXA, Microsoft, Daikin, Tui, Kipling, Eastpak, Thomas Cook, Red Cross and many government institutions.

When I'm not working you'll probably find me in Namibia, in my kitchen, behind my camera or driving my Jeep.

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