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Incorporate 'PR Thinking' Into Your Content Initiatives

Video Summary

For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.


I'm a digital marketer with expertise in account management and the successful planning and execution of digital PR campaigns and blogger outreach initiatives through earned, paid and owned media channels. I keep the goal of developing resourceful & engaging content in the forefront of my mind because I believe that branding isn't just a logo or CTA, it is storytelling at its finest.

I've been practicing the art of content marketing since 2010 and have a deep understanding of media relations. During my time as a media relations specialist, I've built mutually beneficial relationships with highly-authoritative publications in a wide-spectrum of niches such as Mashable, Huffington Post, and IndustryWeek.

My passion for developing content that is designed with the target audience in mind goes hand-in-hand with my strategic planning personality. At the end of the day, I'm happiest when I've created a compelling campaign strategy based around audience persona research which serves as the foundation for mutually beneficial relationships with publishers.

Please feel free to start a conversation with me, bklontz@gmail.com is my personal email.

Specialties: online PR, content marketing, SEO, promotional campaign planning, blogger outreach, search marketing, social media marketing and a handful of experience and passion for photography and videography.

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