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Intonation Matters: A New Approach to Search UX

Video Summary

Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.


I started working in the Internet marketing space in 99 with a firm named NetMarketing.

I love using the web to do marketing, I love doing that for great companies, and I love doing that with a team of caring and awesome people. That's all. I'm a simple guy, a guy who loves his job, his clients, and his team.

Knowing that we do no outbound marketing for ourselves means that our clients stick and in theory they are our sales force, that is what I am most proud of. The thing I am equally as proud of? Our track record of helping our team to grow professionally and personally at SEER. From fun trips like six flags or sushi making classes to professional development like classes on organizing and prioritizing to industry conferences (we have sent most people to once conference every 12-18 months with many going to 3-4 a year) all over the country and the world.

Today we work with clients large and small, established to emerging, domestic to international.
If you are reading my profile and are interested in working with us, please hit me up, I'd love to chat with you.

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