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Keeping a legacy alive

Speakers

Mark Sandys has worked at Diageo for over 18 years, beginning as a graduate trainee. During his career with the company he has gained a wealth of experience across both emerging and developed markets. Mark Sandys was appointed Global Head of Beer and Baileys, in November 2014 and is currently based in Dublin. In this role Mark is accountable for all of Diageo’s beer businesses worldwide, including being the Global Brand Director for Guinness. Mark is also responsible for the Baileys brand, Diageo’s 4th biggest spirits brand and the world’s best selling liqueur. Prior to his current role, he was the Category Director, Whisky & Reserve, for Diageo Asia Pacific. Based in Singapore he was responsible for driving the growth of the Scotch and Reserve portfolio across the region which saw Diageo reach record levels of market share in Whisky. Before moving to Singapore in 2011, Mark held the position of Marketing Director for Diageo Russia and Eastern Europe for three years and was based in Moscow. Mark led the delivery of high levels of growth in these key emerging markets, building a strong Scotch portfolio, launching successful innovations such as Bells and White Horse and creating a strategy to set up these markets for future growth.

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