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Lessons Learned: Growing From Single Product to Multi Product Business

Video Summary

Scaling and turning one product into multiple products is a challenge almost every business faces when they’re looking to drive growth. Whether you’re expanding into new product categories or looking to “unbundle” your existing products into new offerings, it can often feel like uncharted waters. Join Jeff as he shares his lessons learned at Adobe, 99designs, and Zendesk on graduating businesses into a multi-product world.

Speakers

Jeff currently leads Zendesk's marketing organization. He brings 18 years of experience leading marketing, product marketing, and conversion and retention optimization from early-stage startups to enterprise companies. Prior to Zendesk, Jeff led engagement marketing at Adobe. He has also served as CMO at 99designs and VP of Marketing at Zoosk and holds a B.A. in English and Economics from Cornell University.

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