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Leveraging Direct Mail as a Growth Channel

Video Summary

Understand the key components of a direct mail campaign and how to set it up Hear about what to do and not to do; Learn actionable tips on how to optimize for results


Adelyn Zhou is a marketing and technology leader who has worked with companies such as Amazon, Nextdoor, Eventbrite, Oscar Health and more. Her work with multiple startups during their early stages helped them achieve billion-dollar-plus valuations. She has been recognized as one of the top 50 people in growth as well as one of the top 100 people to watch in bots. Adelyn is currently the CMO at TOPBOTS, a leading research and strategy firm focused on connecting AI and bot technologies with Fortune 500 companies. She is a frequent contributor to VentureBeat, Forbes, Wired and other publications. She also speaks at conferences including SXSW, DLD, Harvard Business School, Launch Festival, Growth Marketing Conference, 500 Startups, and more. Adelyn graduated with honors from Harvard University and received her MBA from Harvard Business School.

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